Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 7th ed./2006 update. 
 - Boston :  Pearson A & B,  c2006. 
 - xxvii, 516 p. :  ill. (chiefly col.) ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0205467016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>LC Class. No.: </label>P90 
<br/><br/><label>Dewey Class. No.: </label>302.23