TY  - GEN
AU  - Winer Russell S
TI  - Marketing management
SN  - 0131228013
AV  - HF5415.13 
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 435-451) and index
ER  -