TY  - GEN
AU  - Lovelock Christopher H
AU  - Wirtz Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0131268465
AV  - HF5415.122 
U1  - 658.8  
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - PearsonEducation International/Prentice Hall
KW  - Service industries
KW  - Marketing
KW  - Professions
N1  - Previous ed.: c2001; Includes bibliographical references and index
ER  -