Kotler, Philip,  1931- <br/><br/>
Marketing management / 
Philip Kotler, Kevin Keller. 
 - Twelfth ed. 
 - Upper Saddle River, NJ :   Pearson Prentice Hall,   2006. 
 - 733 [45] p. :   col. ill. ;   28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131457578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13