TY  - GEN
AU  - Kotler,Philip
AU  - Keller Kevin Lane
TI  - Marketing management
SN  - 0131457578
AV  -  HF5415.13  
PY  - 2006///
CY  - Upper Saddle River, NJ : 
PB  - Pearson Prentice Hall, 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -