Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson. 
 - 6th ed. 
 - Boston :  Allyn and Bacon,  c1993. 
 - xii, 720 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205142427 
<br/><br/><label>LCCN: </label>92021636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Decision making
<br/><br/><label>LC Class. No.: </label>HF5415.135 
<br/><br/><label>Dewey Class. No.: </label>658.8/02