Lovelock Christopher H <br/><br/>
Services marketing / 
Christopher H. Lovelock. 
 - 3rd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1996. 
 - xii, 660 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 649-650) and index. 
<br/><br/><label>ISBN: </label>0134558413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing<br/>Service industries--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.122 
<br/><br/><label>Dewey Class. No.: </label>658.8