Armstrong, Gary,  1960-  <br/><br/>
Marketing :  an introduction / 
G. Armstrong, Philip Kotler. 
 - New Jersey :  Prentice-Hall,  2004. 
 - 527 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographies and indexes.  
<br/><br/><label>ISBN: </label>0131424106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415