TY  - GEN
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0131424106
AV  - HF5415 
PY  - 2004///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and indexes.
ER  -