Misner Ivan R  1956 <br/><br/>
The world's best-known marketing secret  :  building your business with word-of-mouth marketing / 
Ivan R. Misner. 
 - Austin, Tex. :  Bard & Stephen,  c1994. 
 - 223 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 211-216) and index. 
<br/><br/><label>ISBN: </label>1885167040  1885167059  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Wordofmouth advertising
<br/><br/><label>LC Class. No.: </label>HF5415.122