TY  - GEN
AU  - Misner Ivan R
TI  - The world's best-known marketing secret: building your business with word-of-mouth marketing 
SN  - 1885167040 
AV  - HF5415.122 
PY  - 1994///
CY  - Austin, Tex.
PB  - Bard & Stephen
KW  - Marketing
KW  - Wordofmouth advertising
N1  - Includes bibliographical references (p. 211-216) and index
ER  -