Managing in the global economy / Richard M. Steers and Luciara Nardon.
Materyal türü:
MakaleYayın ayrıntıları:Armonk, N.Y. : M.E. Sharpe, c2006.Tanım: xv, 383 p. : ill. ; 24 cmISBN: - 0765615517 (pbk. : alk. paper)
- 658/.049
- HD62.4
| Materyal türü | Geçerli Kütüphane | Yer numarası | Durum | Barkod | |
|---|---|---|---|---|---|
| Book | NEU Grand Library General Collection | HD62.4 .S736 2006 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 2652312310 |
Includes bibliographical references and indexes.
Managing in the global economy : an introduction -- Challenges and prospects of globalization -- Economic foundations of global business -- National trade policy and competitive advantage -- Legal and political foundations of global business -- Economic integration and regional trading blocs -- Cultural foundations of global business -- Assessing cultural differences -- Organizing for global business -- Developing global business strategies -- Building global strategic alliances -- Strategies for international negotiation -- Staffing global operations -- Managing a competitive global workforce -- Managing total quality and employee involvement -- Managing multicultural teams -- Managing in the global economy : a field project.
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