Building reputational capital : strategies for integrity and fair play that improve the bottom line / Kevin T. Jackson.
Materyal türü:
MetinDil: İngilizce Yayın ayrıntıları:New York : Oxford University Press, 2004.Tanım: 227 p. : ill. ; 25 cmISBN: - 0195161386
- 658.4/08
- HF5387
İçindekiler:
What reputational capital is: Open your eyes; Switching paradigms; Getting a handle on reputational capital; A fresh economic concept; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; A reputation calculus; Becoming a zeta firm: a company of character -- How to build and sustain reputational capital: Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing reputational strengths; Building reputation across cultures; Reputation rescue -- Conclusion.
| Materyal türü | Geçerli Kütüphane | Yer numarası | Durum | Barkod | |
|---|---|---|---|---|---|
| Book | NEU Grand Library General Collection | HF5387 .J297 2004 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 3418789474 |
Includes bibliographical references (p. [199]-217) and index.
What reputational capital is: Open your eyes; Switching paradigms; Getting a handle on reputational capital; A fresh economic concept; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; A reputation calculus; Becoming a zeta firm: a company of character -- How to build and sustain reputational capital: Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing reputational strengths; Building reputation across cultures; Reputation rescue -- Conclusion.
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