Adventures in public relations : case studies and critical thinking / David W. Guth, Charles Marsh.
Materyal türü:
MetinDil: İngilizce Yayın ayrıntıları:Boston : Pearson/ Allyn and Bacon, c2005.Tanım: xii, 370 p. : ill. ; 24 cmISBN: - 0205405703
- HM1221
İçindekiler:
I: Foundations -- The world of public relations -- Analyzing case studies -- II: Internal communication -- Employee relations -- Member relations -- Investor relations -- III: External communication -- Media relations -- Community relations -- Consumer relations -- Business-to-business relations -- Cross-cultural and international relations -- IV: The social environment -- Ethics and social responsibility -- Political and public policy communication -- Crisis communications -- Cyber-relations -- Public relations society of America member code of ethics.
| Materyal türü | Geçerli Kütüphane | Yer numarası | Durum | Barkod | |
|---|---|---|---|---|---|
| Book | NEU Grand Library General Collection | HM1221 .G86 2005 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 6089043612 | |
| Book | NEU Grand Library General Collection | HM1221 .G86 2005 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 6088382403 |
Includes bibliographical references and index.
I: Foundations -- The world of public relations -- Analyzing case studies -- II: Internal communication -- Employee relations -- Member relations -- Investor relations -- III: External communication -- Media relations -- Community relations -- Consumer relations -- Business-to-business relations -- Cross-cultural and international relations -- IV: The social environment -- Ethics and social responsibility -- Political and public policy communication -- Crisis communications -- Cyber-relations -- Public relations society of America member code of ethics.
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