Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.
Materyal türü:
MetinYayın ayrıntıları:New York : Kaplan Pub., 2009.Baskı: [Rev. ed.]Tanım: xxiii, 206 p. : ill. ; 24 cmISBN: - 9781427798619
- 1427798613
- 659.13/3
- HF5827.95
İçindekiler:
What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you?
| Materyal türü | Geçerli Kütüphane | Yer numarası | Durum | Barkod | |
|---|---|---|---|---|---|
| Book | NEU Grand Library General Collection | HF5827.95 .S47 2009 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 6191733413 |
What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you?
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