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| 005 | 19880505000000.0 | ||
| 008 | 050609| d | ||
| 001 | 1085 | ||
| 040 | _aNEU | ||
| 010 | _a 87026847 | ||
| 020 | _a0070841837 (pbk.) : | ||
| 050 | 0 | 0 | _aHF5415.13 |
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_219 _a658.8 |
| 245 | 0 | 0 |
_aReadings in marketing management from the European journal of marketing / _cedited by Gordon E. Greenley, David Shipley. |
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill, _cc1988. |
||
| 300 |
_avii, 326 p. : _bill. ; _c25 cm. |
||
| 500 | _aHalf title: Readings in marketing management. | ||
| 504 | _aIncludes bibliographies. | ||
| 730 | 0 | _aEuropean journal of marketing. | |
| 740 | 0 | _aReadings in marketing management. | |
| 700 |
_9150652 _aGreenley, Gordon E. |
||
| 700 |
_9150653 _aShipley, David, _d1963- |
||
| 650 |
_aMarketing _xManagement _9364747 |
||
| 942 |
_kHF000541513R36341988 _9000001 _cBOOK |
||
| 999 | _c1038 | ||