000			naa a22 7ar4500
008			050609| d
001			14800
040			_aNEU
010			_a\98042858
020			_a\0132622394 (pbk) :
050	0	0	_aHF5415
082	4		_a658.8
245	1	0	_aMarketing management and strategy / _cPeter Doyle.
250			_a2nd ed.
260			_a\London : _bPrentice Hall Europe, _c1997.
300			_axvii, 465 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
100	1		_9164633 _aDoyle, P., _d1943-
650			_aMarketing _9364709
942			_kHF0005415D7531997 _9000007 _cBOOK
999			_c14111