| 000 | naa a22 7ar4500 | ||
|---|---|---|---|
| 020 | _aConsumer behavior : building marketing strategy | ||
| 020 | _a0073261548 (book & CD-ROM) | ||
| 040 | _aNEU | ||
| 041 | _aeng | ||
| 050 | 0 | 0 | _aHF5415.33.U6 |
| 245 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best. |
||
| 300 |
_a xxiv, 790 p. : _bcol. ill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aConsumer behavior _zUnited States _9421821 |
||
| 650 |
_aMarket surveys _zUnited States _9348014 |
||
| 650 |
_aConsumer behavior _vCase studies _zUnited States |
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| 700 |
_9150117 _aHawkins, Del I. |
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| 700 |
_aMothersbaugh David L _9348015 |
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| 700 |
_aBest Roger J _9348016 |
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| 942 |
_x1000029 _kHF000541533U6C6532007 _9000019 _cBOOK |
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| 005 | 20071003094529.0 | ||
| 008 | 071003t xxu||||| |||| 00| 0 tu d | ||
| 001 | 192237 | ||
| 999 | _c169867 | ||