| 000 | 00814pam a2200265 a 4500 | ||
|---|---|---|---|
| 020 | _a9780071086967 | ||
| 040 | _aNEU | ||
| 041 | _aeng. | ||
| 050 | 0 | 0 | _aHD9980.5 |
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. _bIntegrating customer focus across the firm / |
| 260 |
_aNew York : _bMcGraw Hill, _c2013. |
||
| 300 |
_axx, 642 p. : _bill., maps ; _c25 cm. |
||
| 490 | 1 | _aThe McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBitner, Mary Jo. | |
| 700 | 1 |
_9604714 _aGremler, Dwayne D. |
|
| 830 | 0 | _aMcGraw-Hill series in marketing. | |
| 942 |
_x1000021 _kHD00099805Z452013 _cBOOK |
||
| 005 | 19960627082051.0 | ||
| 008 | 950927s1996 nyuab b 001 0 eng | ||
| 001 | 308759 | ||
| 999 | _c285297 | ||