000 naa a22 7ar4500
005 20210304153644.0
008 210304t xxu||||| |||| 00| 0 tu d
001 319474
020 _a 9786053203971
040 _aNEU
041 _atur.
050 _aHF5415.123C56
100 1 _9198119
_aClow, Kenneth E.
245 _aBütünleşik reklam, tutundurma ve pazarlama İletişimi =..
_bIntegrated advertising, promotion, and marketing communications/
_cKenneth E.. Clow ; Donald Baack ; ed. R. Gülay Öztürk
260 _aAnkara :
_bNobel Akademik Yayıncılık,
_c2016.
300 _a476p. ;
_c 27 cm.
650 _9118712
_aCommunication in marketing
942 _x1000026
_kHF5415.123C56B882016
_cBOOK
999 _c295937