000 naa a22 7ar4500
001 36088
008 050217s2004 b 000 0 tur d
020 _a9756347163
040 _aNEU
050 0 0 _aHF5415.123
100 1 _9165031
_aBozkurt, İzzet.
245 1 0 _aİletişim odaklı pazarlama :
_btüketiciden müşteri yaratmak /
_cİzzet Bozkurt.
260 _aİstanbul :
_bMediaCat Akademi,
_c2004.
300 _a360 p. ;
_c22 cm.
504 _aIncludes bibliographical references.
650 0 _aCommunication in marketing
_9364848
942 _kHF0005415123B692004
_9000012
_cBOOK
999 _c33293