000 00612cam a2200217 a 4500
005 19960620175026.0
008 500101s1995 enk 000 0 eng d
001 366362
020 _a0333645634
040 _aNEU
050 _aHF5415
082 _a658.8
100 1 _aMeldrum, Mike.
245 1 0 _aKey marketing concepts /
_cMike Meldrum and Malcolm McDonald
260 _aBasingstoke :
_bMacmillan,
_c1995.
300 _axi, 246 p ;
_c23 cm
650 0 _aMarketing
700 1 _aMcDonald, Malcolm.
942 _x1000021
_kHF0005415M451995
_9000002
_cBOOK
999 _c341950