000 00792cam a2200253 a 4500
005 19970225222346.0
008 000000s1995 enk 000 0 eng
001 366694
020 _a0750619937
040 _aNEU
041 _aeng.
050 _aHF5415.13
100 1 _aHatton, Angela.
245 1 0 _aEffective management for marketing /
_cAngela Hatton and Mike Worsam
260 _aOxford :
_bButterworth-Heinemann,
_c1996.
300 _avi, 275 p :
_bill ;
_c30 cm
504 _aIncludes index
650 0 _aMarketing
_xManagement
_xExaminations
_xStudy guides
700 1 _aWorsam, Mike.
710 2 _aChartered Institute of Marketing.
830 4 _aThe Marketing series
942 _x1000021
_kHF000541513H381996
_cBOOK
999 _c342279