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_aMarketing today : _bsuccesses, failures, and turnarounds / _cJohn B. Clark. |
| 250 | _a2nd ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1990. |
||
| 300 |
_axvii, 238 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 100 |
_9149997 _aClark, John B., _d1935- |
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| 650 |
_aBusiness failures _9364706 |
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| 650 |
_aCorporate turnarounds _9142312 |
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| 650 |
_aMarketing _9123329 |
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| 650 |
_aSuccess in business _xCase studies _zUnited States _9142313 |
||
| 942 |
_kHF00054151C541990 _cBOOK |
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| 999 | _c424 | ||