000			naa a22 7ar4500
005			20020907203944.0
008			051010| d
001			488
040			_aNEU
010			_a 95022571
020			_a0079122523 (alk. paper)
050	0	0	_aHF5415.2
082	0	0	_220 _a658.8/3
245	1	0	_aMarketing research : _ban applied approach / _cThomas C. Kinnear, James R. Taylor.
250			_a5th ed.
260			_aNew York : _bMcGraw-Hill, _cc1996.
300			_axxii, 888 p. : _bill. (some col.), maps ; _c24 cm. + _e1 computer disk (3 1/2 in.)
440		0	_aMcGraw-Hill series in marketing
504			_aIncludes bibliographical references and indexes.
538			_aSystem requirements for accompanying computer disk: IBM and compatible computers.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/95022571.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh022/95022571.html
100	1		_9150032 _aKinnear, Thomas C., _d1943-
700			_9150033 _aTaylor, James R. _d1938-
650			_aMarketing research _9364726
650			_aMarketing _xManagement _9142356
942			_kHF00054152K531996 _9000003 _cBOOK
999			_c452