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| 001 | 4812 | ||
| 040 | _aNEU | ||
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_221 _a647.94/068/8 |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc2003. |
||
| 300 |
_axvii, 893 p. : _bcol. ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 100 | 1 |
_9150096 _aKotler, Philip, _d1931- |
|
| 700 | 1 |
_9247443 _aBowen, John, _d1924- |
|
| 700 |
_9154417 _aMakens, James C., _d1948- |
||
| 650 |
_aTourism _9365417 |
||
| 650 |
_aHospitality industry _xMarketing _9149255 |
||
| 942 |
_kTX00009113M3K682003 _9000033 _cBOOK |
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| 999 | _c4663 | ||