000 naa a22 7ar4500
001 58581
008 051129| d
020 _a046501433X
040 _aNEU
041 _aeng
050 0 0 _aHF5415.153
100 1 _9283602
_aCooper, Robert George.
245 1 0 _aProduct leadership :
_bpathways to profitable innovation /
_cRobert G. Cooper.
250 _a 2nd ed.
260 _aNew York :
_bBasic Books,
_cc2005.
300 _axv, 288 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aProduct management
_9377371
650 0 _aNew products
_xMarketing
_9194232
650 0 _aNew products
_xManagement
856 4 1 _u http://www.loc.gov/catdir/toc/ecip0420/2004017395.html
942 _kHF0005415153C6432005
_cBOOK
999 _c47859