000			naa a22 7ar4500
005			19941008130357.8
008			050609| d
001			517
040			_aNEU
010			_a 93022754
020			_a0070489718 (alk. paper) : _c$48.95
050	0	0	_aHF5415.13
082	0	0	_220 _a658.8
245	1	0	_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul.
250			_a5th ed.
260			_aNew York : _bMcGraw-Hill, _cc1994.
300			_axvi, 480 p. : _bcol. ill. ; _c24 cm.
440		0	_aMcGraw-Hill series in marketing
504			_aIncludes bibliographical references and index.
100			_9150075 _aGuiltinan, Joseph P.
700			_9150076 _aPaul, Gordon W.
650			_aMarketing _xManagement _9364747
942			_kHF000541513G841994 _9000006 _cBOOK
999			_c481