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040			_aNEU
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020			_a0070489424 : _c$42.00
050	0	0	_aHF5415.13
082	0	0	_220 _a658.8
245	1	0	_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul.
250			_a4th ed.
260			_aNew York : _bMcGraw-Hill, _cc1991.
300			_axvii, 449 p. : _bcol. ill. ; _c25 cm.
440		0	_aMcGraw-Hill series in marketing
504			_aIncludes bibliographical references and index.
100			_9150075 _aGuiltinan, Joseph P.
700			_9150076 _aPaul, Gordon W.
650			_aMarketing _xManagement _9364747
942			_kHF000541513G841990 _9000002 _cBOOK
999			_c552