000 naa a22 7ar4500
010 _a 76184118
020 _a0155551124
040 _aNEU
041 _aeng
050 0 0 _aHF5415.13
082 0 0 _a658.8
100 1 _9150166
_aBoyd, Harper W.
245 0 0 _aMarketing management
_c[by] Harper W. Boyd, Jr. [and] William F. Massy.
260 _aNew York,
_bHarcourt Brace Jovanovich
_c[1972]
300 _axii, 618 p.
_billus.
_c24 cm.
490 0 _aThe Harbrace series in business and economics
504 _aIncludes bibliographical references.
650 _aMarketing
_xManagement
_9364747
700 _9150167
_aMassy, William F.
942 _x1001018
_kHF000541513B6691972
_cBOOK
005 20220929104856.0
008 050609| d
001 599
999 _c562