| 000 | naa a22 7ar4500 | ||
|---|---|---|---|
| 001 | 82780 | ||
| 005 | 20060221201830.0 | ||
| 008 | 050915s2006 nju b 001 0 eng | ||
| 020 | _a0131273124 | ||
| 040 | _aNEU | ||
| 050 | 0 | 0 | _aHF5415 |
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 |
_9215296 _aArmstrong, Gary, _d1960- |
|
| 245 | 1 | 0 |
_aMarketing : _ban introduction / _cGary Armstrong & Phil Kotler. |
| 250 | _a8th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2005. |
||
| 263 | _a0601 | ||
| 500 | _aKotler's name appears first on the earlier ed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _9364709 |
|
| 700 | 1 |
_9150096 _aKotler, Philip, _d1931- |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0519/2005027193.html |
| 942 |
_kHF0005415K6252005 _9000001 _cBOOK |
||
| 999 | _c69826 | ||