000 naa a22 7ar4500
005 19940124105404.4
008 050609| d
001 800
040 _aNEU
010 _a 93006423
020 _a0070326525 (alk. paper)
050 0 0 _aHF5438.4
082 0 0 _220
_a658.8/1
245 1 0 _aSales management :
_bconcepts, practices, and cases /
_cEugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing.
250 _a2nd ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1994.
300 _axxi, 564 p. :
_bill. ;
_c24 cm.
440 0 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographical references (p. 518-547) and index.
100 _9150268
_aJohnson, Eugene M.
700 _9150269
_aScheuing, Eberhard E.
_d1939-
700 _9150401
_aKurtz, David L.,
_d1939-
650 _aSales management
_9364811
942 _kHF00054384J621994
_9000001
_cBOOK
999 _c759