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_9149962 _aKeegan, Warren J. |
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_aGlobal marketing management / _cWarren J. Keegan. |
| 250 | _a4th ed. | ||
| 260 |
_cc1989. _aEnglewood Cliffs, N.J. : _bPrentice Hall, |
||
| 300 |
_a, 783 p. : _b ill. ; _c 25 cm. |
||
| 440 | 4 | _aThe Prentice-Hall series in marketing | |
| 500 | _aRev. ed. of: Multinational marketing management. 3rd ed. c1984. | ||
| 504 | _aIncludes bibliographies and indexes. | ||
| 650 | 0 |
_aExport marketing _xManagement _9364690 |
|
| 690 | _aPazarlama yönetimi | ||
| 700 | 1 |
_9149962 _aKeegan, Warren J. |
|
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_kHF00010095K391989 _9000004 _cBOOK |
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| 999 | _c76873 | ||