000 naa a22 7ar4500
008 060323| d
001 91864
040 _aNEU
010 _a 89071542
020 _a0030314720
050 0 0 _aHF5415.2
082 0 0 _a658.8/3
245 1 0 _aMarketing research :
_bmethodological foundations /
_cGilbert A. Churchill, Jr.
250 _a5th ed.
260 _aChicago :
_bDryden Press,
_c1991.
300 _axxxii, 1070 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
100 1 _9150632
_aChurchill, Gilbert A.
650 _aMarketing research
_9364726
942 _kHF00054152C51991
_9000001
_cBOOK
999 _c77756