| 000 | naa a22 7ar4500 | ||
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| 005 | 19901025105543.9 | ||
| 008 | 050609| d | ||
| 001 | 825 | ||
| 040 | _aNEU | ||
| 010 | _a 89060185 | ||
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| 050 | 0 | 0 | _aHF5823 |
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_220 _a659.1/13 |
| 245 | 1 | 0 |
_aStrategic advertising campaigns / _cDon E. Schultz. |
| 250 | _a3rd ed. | ||
| 260 |
_aLincolnwood, Ill., USA : _bNTC Business BOOKs, _c1989. |
||
| 300 |
_axix, 630 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 619) and index. | ||
| 100 | 1 |
_9150404 _aSchultz, Don E. |
|
| 650 |
_aAdvertising campaigns _9364856 |
||
| 942 |
_kHF0005823S36361989 _9000001 _cBOOK |
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| 999 | _c784 | ||