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| 008 | 060801s xxu||||| |||| 00| 0 ||| d | ||
| 005 | 20041109104330.0 | ||
| 001 | 102070 | ||
| 040 |
_dDLC _aNEU |
||
| 020 | _a0749442654 | ||
| 041 | _aeng | ||
| 050 | 0 | 0 | _aHF5415.123 |
| 082 | 0 | 0 | _a658.8/02 |
| 245 | 1 | 0 |
_aMarketing communications : _ban integrated approach / _cP R Smith & Jonathan Taylor. |
| 250 | _a4th ed. | ||
| 260 |
_aLondon ; _aSterling, VA : _bKogan Page, _c2004. |
||
| 300 |
_axvi, 696 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0416/2004006939.html |
| 100 |
_aSmith P R _d1957 _9229917 |
||
| 700 |
_aTaylor Jonathan _d1956 _9229918 |
||
| 650 |
_aCommunication in marketing _9364848 |
||
| 942 |
_kHF0005415123S652004 _9000003 _cBOOK |
||
| 999 | _c87126 | ||