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001			919
040			_aNEU
010			_a 87022239
020			_a0030135737 (pbk.)
050	0	0	_aHF5415
082	0	0	_219 _a658.8
245	1	0	_aMarketing today / _cDavid J. Rachman ; with cases by W. Wayne Talarzyk.
250			_a2nd ed.
260			_aChicago : _bDryden Press, _cc1988.
300			_axxvii, 654 p. : _bcol. ill. ; _c26 cm.
440		4	_aThe Dryden Press series in marketing
500			_aIncludes indexes.
504			_aBibliography: p. [615]-628.
100			_9150130 _aRachman, David J. _d1928-
650			_aMarketing _9364709
942			_kHF0005415R23541988 _cBOOK
999			_c875