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_aMarketing research : _ban applied approach / _cThomas C. Kinnear, James R. Taylor. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1987. |
||
| 300 |
_axviii, 718 p. : _bill. (some col.) ; _c25 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 100 | 1 |
_9150032 _aKinnear, Thomas C., _d1943- |
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_9150033 _aTaylor, James R. _d1938- |
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_aMarketing research _9364726 |
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| 650 |
_aMarketing _xManagement _9142356 |
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_kHF00054152K531987 _9000001 _cBOOK |
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