| 000 | naa a22 7ar4500 | ||
|---|---|---|---|
| 001 | 108756 | ||
| 005 | 20040122115058.0 | ||
| 008 | 040122s2004 njua b 001 0 eng | ||
| 020 | _a0131268465 | ||
| 040 | _aNEU | ||
| 050 | 0 | 0 | _aHF5415.122 |
| 082 | _a658.8 | ||
| 100 | 1 |
_aLovelock Christopher H _9238535 |
|
| 700 | 1 |
_aWirtz Jochen _9238536 |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearsonEducation International/Prentice Hall, _cc2004. |
||
| 300 |
_axviii, 652 p. : _bill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: c2001. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing _9366670 |
|
| 650 | 0 |
_aProfessions _xMarketing _9238534 |
|
| 942 |
_x1000032 _kHF0005415122L682004 _9000015 _cBOOK |
||
| 999 | _c93368 | ||