a ISBN 978-12-85187815-

a ISBN 1-285-187814-

a Original cataloging agency NEU GrandLibrary

a Language code of text/sound track or separate title eng

a Classification number HF5821

b Item number .O34 2015

a Personal name O'Guinn, Thomas C.

a Title Advertising and integrated brand promotion /

c Statement of responsibility, etc Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.

h Medium BOOK

a Title proper/short title Advertising & integrated brand promotion

a Place of publication, distribution, etc Boston, MA, USA :

b Name of publisher, distributor, etc Cengage,

c Date of publication, distribution, etc 2015.

a Extent xx, 407 p. :

b Other physical details col. ill. ;

c Dimensions 28 cm

a Bibliography, etc Includes bibliographical references and indexes.

a Topical term or geographic name as entry element Advertising.

a Topical term or geographic name as entry element Advertising media planning.