a ISBN 978-05-38756372 (paperback-)

a Original cataloging agency NEU GrandLibrary

a Classification number HF5415

b Item number .P6584 2011

a Personal name Pride, William M.,

d Dates associated with a name 1942-

a Title Foundations of marketing /

c Statement of responsibility, etc William M. Pride, O. C. Ferrell.

h Medium BOOK

a Place of publication, distribution, etc Mason, OH :

b Name of publisher, distributor, etc South Western Cengage Learning,

c Date of publication, distribution, etc 2011.

a Extent xix, 474, [60] pages :

b Other physical details color illustrations ;

c Dimensions 28 cm.

a Bibliography, etc Includes bibliographical references and indexes.

a Formatted contents note Part I: STRATEGIC MARKETING AND ITS ENVIRONMENT. 1. Customer-Driven Strategic Marketing. 2. Planning Marketing Strategies. 3. The Marketing Environment, Social Responsibility, and Ethics.-- Part II: MAREKET RESEARCH AND TARGET MARKETS. 4. Marketing Research and Information Systems. 5. Target Markets: Segmentation and Evaluation.-- PART III: CUSTOMER BEHAVIOR. 6. Consumer Buying Behavior. 7. Business Markets and Buying Behavior. 8. Global Markets and International Marketing.--Part IV: PRODUCT DECISIONS. 9. Product, Branding, and Packaging Concepts. 10. Developing and Managing Goods and Services.--Part V: PRICING DECISIONS. 11. Pricing Fundamentals. 12. Pricing Management.--Part VI: DISTRIBUTION DECISIONS. 13. Marketing Channels and Supply Chain Management. 14. Retailing, Direct Marketing and Wholesaling.--Part VII: PROMOTION DECISIONS. 15. Integrated Marketing Communications. 16. Advertising and Public Relations. 17. Personal Selling and Sales Promotion. Appendix: Careers in Marketing

a Topical term or geographic name as entry element Marketing.

a Personal name Ferrell, O. C.,