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Marketing :

Armstrong, Gary, 1960-

Marketing : an introduction / Gary Armstrong, Phil Kotler. - 8th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - xxxii, 522, [100] p. : col. ill. ; 28 cm.

Accompanied by: Test item file / James P. Hess

Includes bibliographical references.

ISBN: 0131865919 (pbk. : alk. paper) 013186596X (Test item file)

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8