Marketing : (Kayıt no. 109300)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00910pam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 125710 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20060816131719.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2007 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131865919 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 013186596X (Test item file) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 215296 |
| Personal name | Armstrong, Gary, |
| Dates associated with a name | 1960- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | Gary Armstrong, Phil Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 522, [100] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Accompanied by: Test item file / James P. Hess |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 364709 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 150096 |
| Personal name | Kotler, Philip, |
| Dates associated with a name | 1931- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hess James P |
| 9 (RLIN) | 254961 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0519/2005027193.html">http://www.loc.gov/catdir/toc/ecip0519/2005027193.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1000004 |
| Call number prefix | HF0005415K6252006 |
| -- | 000008 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| HF5415 .K625 2006 | 3325088126 | Book | NEU Grand Library | NEU Grand Library | General Collection |