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Zeithaml, Valarie A.

Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - New York : McGraw Hill, 2013. - xx, 642 p. : ill., maps ; 25 cm. - The McGraw-Hill series in marketing . - McGraw-Hill series in marketing. .

Includes bibliographical references and index.

ISBN: 9780071086967

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Marketing.

LC Class. No.: HD9980.5

Dewey Class. No.: 658.8