Services marketing : (Kayıt no. 285297)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00814pam a2200265 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071086967 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng. |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 19960627082051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950927s1996 nyuab b 001 0 eng |
| 001 - CONTROL NUMBER | |
| control field | 308759 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing : |
| Statement of responsibility, etc. | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| Remainder of title | Integrating customer focus across the firm / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 642 p. : |
| Other physical details | ill., maps ; |
| Dimensions | 25 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 604714 |
| Personal name | Gremler, Dwayne D. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | McGraw-Hill series in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1000021 |
| Call number prefix | HD00099805Z452013 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Public note | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| HD9980.5 .Z45 2013 | 7057556164 | Book | Gifted by: Deniz Plaza | University of Kyrenia Grand Library | University of Kyrenia Grand Library | General Collection | |||||
| HD9980.5 .Z45 2013 | 7051979167 | Book | University of Kyrenia Grand Library | University of Kyrenia Grand Library | General Collection | ||||||
| HD9980.5 .Z45 2013 | 7054287171 | Book | Yeniboğaziçi Grand Library | Yeniboğaziçi Grand Library | General Collection | ||||||
| HD9980.5 .Z45 2013 | 7055740163 | Book | Yeniboğaziçi Grand Library | Yeniboğaziçi Grand Library | General Collection |