Services marketing :
Lovelock Christopher H
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Upper Saddle River, N.J. : PearsonEducation International/Prentice Hall, c2004. - xviii, 652 p. : ill. ; 25 cm.
Previous ed.: c2001.
Includes bibliographical references and index.
0131268465
Service industries--Marketing
Professions--Marketing
HF5415.122
658.8
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Upper Saddle River, N.J. : PearsonEducation International/Prentice Hall, c2004. - xviii, 652 p. : ill. ; 25 cm.
Previous ed.: c2001.
Includes bibliographical references and index.
0131268465
Service industries--Marketing
Professions--Marketing
HF5415.122
658.8