Services marketing : (Kayıt no. 93368)
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| 000 -LEADER | |
|---|---|
| fixed length control field | naa a22 7ar4500 |
| 001 - CONTROL NUMBER | |
| control field | 108756 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20040122115058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040122s2004 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131268465 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.122 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock Christopher H |
| 9 (RLIN) | 238535 |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | people, technology, strategy / |
| Statement of responsibility, etc. | Christopher Lovelock, Jochen Wirtz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | PearsonEducation International/Prentice Hall, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 652 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: c2001. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing |
| 9 (RLIN) | 366670 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Professions |
| General subdivision | Marketing |
| 9 (RLIN) | 238534 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz Jochen |
| 9 (RLIN) | 238536 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1000032 |
| Call number prefix | HF0005415122L682004 |
| -- | 000015 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Public note | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| HF5415.122 .L68 2004 | 3091905666 | Book | Gifted by: Saydam Berberoğlu ve Kardeşi Ltd. | NEU Grand Library | NEU Grand Library | General Collection |